What is the difference between research services and the Insights library?
The Insights library publishes general research and observations. Research services investigate a specific business question, competitor set, market, or opportunity and produce recommendations for that situation.
What can competitor research tell me?
It can show how competitors position services, where they earn public proof, which questions they answer, how visible they are across search and AI tools, and where meaningful gaps may exist.
How do you decide whether a trend matters?
Look for evidence of changed customer behavior, platform adoption, practical use cases, business fit, and a realistic path to value before recommending action.