Every term on this page gets thrown around in AI marketing pitches, usually without explanation. Here is what each one actually means, why it matters for a local business, and what it cannot do. No jargon, no sales math, just the definitions I wish every Brevard County business owner had before their first conversation with a consultant. Including me.
Home / Glossary
AI search, explained in plain English
SEO (Search Engine Optimization)
The practice of making your website easy for search engines to find, understand, and rank. Still the foundation everything AI-related is built on.
AI Search Optimization
Making your business easy for ChatGPT, Google AI, Perplexity, and other AI tools to find, understand, trust, and recommend.
AI SEO Consultant
A consultant who combines SEO, AI visibility, local listings, reviews, content structure, and schema so AI tools can verify a business.
AI Marketing Consultant
A strategist who uses AI to improve visibility, content, workflows, customer follow-up, and growth without flattening the brand voice.
AI Visibility Report
A manual test showing how your business appears when customers ask AI tools for local recommendations.
ChatGPT Recommendations
The businesses ChatGPT names when someone asks for local options, trusted providers, or the best business in a category.
Google AI
AI answers inside Google Search, including AI Overviews and AI Mode, that can cite or recommend local businesses.
Perplexity AI
An answer engine that cites sources, which makes crawlable pages and clear local proof especially important.
Claude AI
An AI assistant that can answer business questions and may ask clarifying questions when "best" is too broad.
Meta AI
Meta's AI assistant inside Facebook, Instagram, Messenger, and WhatsApp, where local proof can affect recommendations.
Agentic Search
AI agents that act for the user instead of just answering: browsing, comparing, filling carts, and booking appointments.
AI Search Visibility
How findable and recommendable your business is when customers ask AI tools for suggestions.
GEO (Generative Engine Optimization)
Structuring your business information so AI tools can find, understand, and cite it when generating answers.
AEO (Answer Engine Optimization)
Optimizing content so it can become a direct answer in featured snippets, voice results, and AI answers.
Schema Markup
Invisible code that describes your business in a structured format machines can read with certainty.
AI Overviews
The AI generated answer box Google shows above traditional search results, often citing a small number of sources.
Google Business Profile (GBP)
Your free Google listing that powers Maps, local results, and many AI generated local recommendations.
llms.txt
A plain text file written for AI systems, summarizing who you are, what you do, and where to find key pages.
AI Crawlers
Automated bots from AI companies that read your website so AI tools can learn about and recommend your business.
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